There was a time that the mantra for every real estate professional was “Focus on location, location, location.” With the technology revolution, selling everything from Tootsie Rolls to Rolls Royce limos depends on “Content, content, content.”
To be fair, leasing apartments and single-family homes isn’t totally dependent on web content. But, there are some very interesting statistics in Zillow’s newly released book, Zillow Talk: The New Rules of Real Estate, which demonstrate the value of carefully choosing words when listing and showing property.
Read more...Ten Word That Will Drive Traffic and Revenue UP!
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