The impression your apartment community gives a potential renter isn’t limited to the physical environment inside or outside of your leasing office. The appearance of your company logo, website, Facebook page, and even the attire your on-site staff, down to the color of their shoes and nail polish, will send signals to every customer about what you and your company value.
All things speak to the potential renter’s perception of the customer experience. Whether or not that perception is reality is irrelevant to their impression of you and your apartment community.
Keep the Community Message Consistent and Fresh
Read more...Perception is Reality: What Your Apartment Community Says About You | Property Management Insider
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