How to Increase Resident Satisfaction, Organically via Multifamily Executive Magazine

Maintaining a solid online reputation is only half the battle when it comes to improving your customer service image.

While much of the focus of reputation management is on increasing and finessing positive reviews, some properties are taking it back to the basics to provide service first, without putting pressure on its tenants to provide online raves.

Such is the case for Dallas-based LumaCorp, whose customer service has been turning some heads recently. The company's Courtyard Apartments in Garland Texas was recently awarded the top property for Excellence in Customer Service by J Turner Research, which surveyed more than 40,000 residents across the nation. And in a separate J Turner study which analyzed data from ratings and reviews sites, four of LumaCorp's properties were among the top 25 in the nation for positive online reputation.

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